Hudson & Powell's reactive type is a project which focusses on another method of altering content and visuals, in disregard to the control of the the usual designer/viewer diachronic relationship. The program, using complex algorithms and programming allows for the type to create its own composition in accordance to the environment it is placed within. The aesthetic output is completely constructed through its graphic environment.
I have contacted Hudson & Powell in regards to this project to establish a time or oppurtunity where I can find out more about the project and their conceptual inspiration. See the project here.
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